![]() Singaporeans also included more banks (DBS, POSB, OCBC) among their leaders, along with a mix of retailers and apparel brands.Īside from Singapore Airlines, all other local brands fell outside the top 10, though seven of the top 30 brands selected were local, with most of them being service providers like the banks, Singtel and Comfort Delgro. That's not even including food delivery services like Foodpanda and Grab, which along with taxi service Comfort Delgro, round out a small cluster of transport brands. More than a third of their top 30 brands for customer experience were those who could satisfy cravings (McDonald's, Haidilao, Din Tai Fung, Starbucks, Coffee Bean & Tea Leaf, Subway, Burger King, Pizza Hut, KFC and Swensons). Singapore's Top 30 brands by customer experience scoreĪmong the top brands, Singapore consumers were fixated on food. Six markets were involved in the survey ( Indonesia, Malaysia, Thailand, Vietnam, Singapore and Philippines) whereby recognised brands across 11 sectors were ranked across five CX metrics: quality, buying experience, customer service, brand touchpoints (ease of use across all digital and offline brand interactions) and advocacy (degree of recommendation) to form their customer experience score. ![]() The ranking stems from Campaign's authoritative list of Southeast Asia's top 50 brands for consumer experience, recently revealed at Campaign360 in partnership with research firm Milieu Insight. One might argue, however, such 'controversy' only stems from the high esteem customers place on their experiences with the brand. Customers in the market can be highly discerning when it comes to travel experiences as evidenced by a recent brouhaha over its food packaging. Singaporean consumers love the service provided by their national carrier, selecting Singapore Airlines as their top brand for customer experience.
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